Real estate advertising and intraurban place meaning: real estate sales consultants at work

We examine the mediating role of real estate agency in the residential housing market with reference to intraurban place meaning. Our focus is on real estate advertising because it is the central mediating technique used by sales consultants to incorporate and extend the market activities of a range of actors whose interests and needs arc intertwined in the interpretation and representation of people's houses and homes, and those parts of the city in which they are located. We therefore discuss the process of making and deploying such advertising and the ways real estate sales consultants help continually to reinvigorate the meaning of suburbs and other urban localities.