Research on Factors affecting Customer's Interactions with Online Bank

被引：0

作者：

Zhang, Guozheng ^{[1
]}

Zhou, Faming ^{[1
]}

Wang, Xi ^{[1
]}

Zhang, Ya ^{[1
]}

机构：

[1] Hunan Agr Univ, Coll Business, Changsha, Hunan, Peoples R China

来源：

2008 4TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-31 | 2008年

关键词：

Affecting Factors; Customer Interactions; Online Bank;

D O I：

暂无

中图分类号：

TN [电子技术、通信技术];

学科分类号：

0809 ;

摘要：

An increasing number of people are processing transactions online and the numbers are likely to increase rapidly in the near future. This research focuses on the major considerations interacting with online bank and systematically measures factors affecting customer's interactions with online bank services. The results showed that trusting beliefs had the strongest relationship for users' intention to process transaction online. The second important affecting factor of interaction intention is perceived usefulness, following by ease of use and perceived Security. The findings in this study are useful for online bank vendors to understand what factors affect customer's interactions with online bank so as to acquire and retain customers.

引用

页码：8499 / 8501

页数：3

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