The Influence of Social Media on Purchase Decision-making by Young Nigerians

被引：0
|
作者：
Mohammed, Khadijah [1 ]
Uren, Victoria [1 ]
机构：
[1] Aston Univ, Aston Business Sch, Birmingham, W Midlands, England
来源：
PROCEEDINGS OF THE 5TH EUROPEAN CONFERENCE ON SOCIAL MEDIA (ECSM 2018) | 2018年
关键词：
Social Media; Nigeria; Consumer Decision-making Process; electronic Word of Mouth; Trust; Gender; Culture; WORD-OF-MOUTH;
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
The uptake of mobile communications in Nigeria has provided a platform for consumers to communicate with brands. This survey investigated the role of social media in the five different stages of the Engel-Kollat-Blackwell (EKB) consumer decision-making process in Nigerians aged 18-35. The factors of trust, gender and region were considered. Social media was used at all the stages of the purchase decision making process. Trust appears to be influential and warrants further investigation.
引用
收藏
页码：471 / 475
页数：5
相关论文
共 50 条
  • [31] The Influence of Emotion Regulation on Social Interactive Decision-Making
    van't Wout, Mascha
    Chang, Luke J.
    Sanfey, Alan G.
    EMOTION, 2010, 10 (06) : 815 - 821
  • [32] The influence of social media influencer (SMI) and social influence on purchase intention among young consumers
    Sharipudin, Mohamad-Noor Salehhuddin
    Abdullah, Noor Aziah
    Foo, Kai Wan
    Hassim, Nurzihan
    Toth, Zsuzsanna
    Chan, Tak Jie
    SEARCH-JOURNAL OF MEDIA AND COMMUNICATION RESEARCH, 2023, : 1 - 13
  • [33] Responding to Sensitive Disclosures on Social Media: A Decision-Making Framework
    Andalibi, Nazanin
    Forte, Andrea
    ACM TRANSACTIONS ON COMPUTER-HUMAN INTERACTION, 2018, 25 (06)
  • [34] Misinformed users: improving informed decision-making on social media
    Pena, Adam M.
    TRANSPLANT INTERNATIONAL, 2016, 29 (06) : 740 - 741
  • [35] A Unified Framework for Decision-Making Process on Social Media Analytics
    Misirlis, Nikolaos
    Vlachopoulou, Maro
    OPERATIONAL RESEARCH IN THE DIGITAL ERA - ICT CHALLENGES, 2019, : 147 - 159
  • [36] THE INFLUENCE OF CULTURE ON THE ROLE OF SOCIAL MEDIA IN DECISION MAKING
    Abalaesei, Mihaela
    DISCOURSE AS A FORM OF MULTICULTURALISM IN LITERATURE AND COMMUNICATION - SOCIAL SCIENCES, 2015, : 600 - 612
  • [37] Examining social media live stream's influence on the consumer decision-making: a thematic analysis
    Fletcher, Kathy-Ann
    Gbadamosi, Ayantunji
    ELECTRONIC COMMERCE RESEARCH, 2024, 24 (03) : 2175 - 2205
  • [38] Political participation and the social media network of young Nigerians
    Egbunike, Nwachukwu Andrew
    JOURNAL OF AFRICAN MEDIA STUDIES, 2023, 15 (03) : 343 - 361
  • [39] Social Media and Social Bonding in Students' Decision-Making Regarding Their Study Path
    Dirin, Amir
    Nieminen, Marko
    Alamaki, Ari
    INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGY EDUCATION, 2021, 17 (01) : 88 - 104
  • [40] Consumers' purchase intention and decision-making process through social networking sites: a social commerce construct
    Riaz, Muhammad Usman
    Guang, Luo Xiao
    Zafar, Maria
    Shahzad, Fakhar
    Shahbaz, Muhammad
    Lateef, Majid
    BEHAVIOUR & INFORMATION TECHNOLOGY, 2021, 40 (01) : 99 - 115
12345