Business network becoming: Figurations of time, change and process

被引:14
|
作者
Lowe, Sid [1 ]
Rod, Michel [2 ]
机构
[1] Assumption Univ, Martin de Tours Sch Management & Econ MSME, Hua Mak Campus Ramkhamhaeng 24 Rd, Bangkok 10240, Thailand
[2] Carleton Univ, Sprott Sch Business, 809 Dunton Tower,1125 Colonel Dr, Ottawa, ON K1S 5B6, Canada
关键词
Business network; Figurative time; Process; Change; MARKETING-RESEARCH; DYNAMICS; METAPHOR; STORY;
D O I
10.1016/j.indmarman.2017.10.012
中图分类号
F [经济];
学科分类号
02 ;
摘要
Concepts such as 'time' and 'change' are always presaged by metaphor, narratives and other 'tropes' and are therefore, representations invented by association, analogy, indirect inferences and figuration. If these representations change, then their meaning also changes. In this paper, we argue that dominant figurations of time have been predominantly mechanistic and a consequence of 'substance' metaphysics. The mechanistic metaphor of time constructs comprehensions of time that are linear, homogenous and clock-like. As with any analogical representations, this type of figuration favors some aspects of time and diminishes others. Our proposition is that if we apply an alternative 'process metaphysics' to time, then this is associated with different figurative representations. In this paper, we make specific reference to the IMP research tradition where we explore 'holographic or rhizomic time' as a different temporal metaphor. We illustrate what linear clock time reveals and hides in a 'centered' epistemology and explore what an adoption of 'holographic' time would allow us to see, and discuss some of the benefits and limitations of this different figuration of time, which promotes a 'de-centered' epistemology.
引用
收藏
页码:156 / 164
页数:9
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