Factors Influencing the Usage of Mobile Apps for Travel among Generation-Y in Malaysia

被引：0

作者：

Sia, Phoebe Yueng-Hee ^{[1
]}

Iskandar, Yulita Hanum P. ^{[1
]}

Yusuf, Azlina ^{[2
]}

机构：

[1] Univ Sains Malaysia, Grad Sch Business, George Town, Malaysia

[2] Univ Sains Malaysia, Sch Hlth Sci, George Town, Malaysia

来源：

2017 IEEE CONFERENCE ON E-LEARNING, E-MANAGEMENT AND E-SERVICES (IC3E) | 2017年

关键词：

travel; mobile application; Generation Y;

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

Nowadays, the rising of both business and leisure trip lead to the increases of travel trend in our living society. Mobile phone is the tool that we could not escape during travel. We could foresee the degree adoption of mobile apps is continuing to grow in which could be the potential market for tourism organizations. Generation-Y is the biggest group of people with constitutes 44% of population in Malaysia who owns mobile phones and tablets as their daily habit tools, and also they are the largest group who travel the most. Thus, this research is focused on group of Generation-Y in terms of accuracy, where based on Consumer Acceptance and Use of Information Technology (UTAUT2) theory to identify the various factors that influencing the usage of mobile apps for travel among Generation-Y in Malaysia.

引用

页码：55 / 60

页数：6

共 50 条

[21] WORK EXPECTATIONS AMONG GENERATION Y IN MALAYSIA
Munir, Zarina Abdul
Denan, Zarina
Azren, Shamsul
Rusdi, Syezreen Dalina
INNOVATION VISION 2020: FROM REGIONAL DEVELOPMENT SUSTAINABILITY TO GLOBAL ECONOMIC GROWTH, VOL I-VI, 2015, : 174 - 188
[22] An Empirical Investigation of Reasons Influencing Student Acceptance and Rejection of Mobile Learning Apps Usage
Al-Bashayreh, Mahmood
Almajali, Dmaithan
Altamimi, Ahmad
Masa'deh, Ra'ed
Al-Okaily, Manaf
SUSTAINABILITY, 2022, 14 (07)
[23] Mapping the Patterns of Mobile Phone Usage Among Fishermen in Malaysia
Shaffril, Hayrol Azril Mohamed
Omar, Siti Zobidah
D'Silva, Jeffrey Lawrence
Bolong, Jusang
INFORMATION TECHNOLOGY FOR DEVELOPMENT, 2015, 21 (04) : 543 - 554
[24] Crisis Warning Apps: Investigating the Factors Influencing Usage and Compliance with Recommendations for Action
Fischer, Diana
Putzke-Hattori, Johannes
Fischbach, Kai
PROCEEDINGS OF THE 52ND ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES, 2019, : 639 - 648
[25] Factors Influencing Waste Generation in the Construction Industry in Malaysia
Ikau, Roseline
Joseph, Corina
Tawie, Rudy
AMER INTERNATIONAL CONFERENCE ON QUALITY OF LIFE: QUALITY OF LIFE IN THE BUILT & NATURAL ENVIRONMENT 4 (AICQOL2016MEDAN), 2016, 234 : 11 - 18
[26] Factors influencing people to travel abroad for sport tourism (Malaysia evidence)
Department of Markting and Management, Universiti Putra Malaysia, Malaysia
不详
不详
Nezakati, H., 1600, Asian Network for Scientific Information (13):
[27] Factors influencing the mobile instant messaging application usage behaviours among home healthcare providers
Chiang, Kuei-Feng
Wang, Hsiu-Hung
Hsieh, Hsiu-Fen
JOURNAL OF CLINICAL NURSING, 2021, 30 (23-24) : 3577 - 3589
[28] E-commerce Usage and the Buying Behaviour of Generation Y in Malaysia
Khing, Lim Wei
Shan, Fam Pei
Arsad, Zainudin
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON MATHEMATICAL SCIENCES AND TECHNOLOGY 2018 (MATHTECH 2018): INNOVATIVE TECHNOLOGIES FOR MATHEMATICS & MATHEMATICS FOR TECHNOLOGICAL INNOVATION, 2019, 2184
[29] ANTECEDENTS OF TRUST TOWARDS THE ATTITUDE OF CHARITABLE ORGANISATION IN MONETARY PHILANTHROPIC DONATION AMONG GENERATION-Y
Hassan, Siti Hasnah
Masron, Tajul Ariffin
Mohamed, Noor
Thurasamy, Ramayah
ASIAN ACADEMY OF MANAGEMENT JOURNAL, 2018, 23 (01) : 53 - 78
[30] Factors influencing the purchase of travel insurance over mobile banking
Lin, Chi-Hsuan
Shih, Kuang-Hsun
Wang, Wei-Chuan
Chuang, Lee-Fen
Tsai, Wei-Chun
Huang, Chung-Fu
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, 2020, 18 (02) : 158 - 174

← 1 2 3 4 5 →