Study on the Teaching Model of Intercultural Business Communication

With the development of educational globalization, college English teaching should not only emphasize students' language learning, but should also pay more attention to the cultural and ability preparation for students and try to cultivate their intercultural communicative abilities. This paper first analyzes the significance and necessity of the course Intercultural Business Communication under the current background of globalization, and then it discusses how to make the course reform in accordance with the teaching content and methods of this course. Finally, this paper concludes an effective teaching model which combines theory teaching with multiple teaching methods and activities, aiming to intrigue students' interest in learning this course and cultivate students' intercultural communicative competence.