首页
学术期刊
论文检测
AIGC检测
热点
更多
数据
Radio active: Advertising and consumer activism, 1935-1947.
被引:0
|
作者
:
Craig, DB
论文数:
0
引用数:
0
h-index:
0
机构:
Australian Natl Univ, Canberra, ACT, Australia
Australian Natl Univ, Canberra, ACT, Australia
Craig, DB
[
1
]
机构
:
[1]
Australian Natl Univ, Canberra, ACT, Australia
来源
:
BUSINESS HISTORY REVIEW
|
2005年
/ 79卷
/ 03期
关键词
:
D O I
:
暂无
中图分类号
:
F [经济];
学科分类号
:
02 ;
摘要
:
引用
收藏
页码:630 / 632
页数:3
相关论文
共 25 条
[21]
Advertising to 'active' viewers Consumer attitudes in the US and South Korea
Kwak, Hyokjin
论文数:
0
引用数:
0
h-index:
0
机构:
Drexel Univ, Dept Mkt, LeBow Coll Business, Philadelphia, PA 19104 USA
Drexel Univ, Dept Mkt, LeBow Coll Business, Philadelphia, PA 19104 USA
Kwak, Hyokjin
Andras, Trina Larsen
论文数:
0
引用数:
0
h-index:
0
机构:
Drexel Univ, Dept Mkt, LeBow Coll Business, Philadelphia, PA 19104 USA
Drexel Univ, Dept Mkt, LeBow Coll Business, Philadelphia, PA 19104 USA
Andras, Trina Larsen
Zinkhan, George M.
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Georgia, Terry Coll Business, Athens, GA 30602 USA
Drexel Univ, Dept Mkt, LeBow Coll Business, Philadelphia, PA 19104 USA
Zinkhan, George M.
INTERNATIONAL JOURNAL OF ADVERTISING,
2009,
28
(01)
: 49
-
75
[22]
Measuring consumer sensitivity to audio advertising: a long-run field experiment on Pandora internet radio
Goli, Ali
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Washington, Seattle, WA 98195 USA
Univ Washington, Seattle, WA 98195 USA
Goli, Ali
Huang, Jason
论文数:
0
引用数:
0
h-index:
0
机构:
Databricks, San Francisco, CA USA
Univ Washington, Seattle, WA 98195 USA
Huang, Jason
Reiley, David
论文数:
0
引用数:
0
h-index:
0
机构:
Sirius XM Pandora, Oakland, CA USA
Univ Washington, Seattle, WA 98195 USA
Reiley, David
Riabov, Nickolai M.
论文数:
0
引用数:
0
h-index:
0
机构:
Airbnb, San Francisco, CA USA
Univ Washington, Seattle, WA 98195 USA
Riabov, Nickolai M.
QME-QUANTITATIVE MARKETING AND ECONOMICS,
2025,
[23]
When Social Media Gets Political: How Message-Platform Match Affects Consumer Responses to Brand Activism Advertising
Zhou, Xuan
论文数:
0
引用数:
0
h-index:
0
机构:
Nanyang Technol Univ, Singapore, Singapore
Nanyang Technol Univ, Wee Kim Wee Sch Commun & Informat, 05-13, Singapore 637718, Singapore
Nanyang Technol Univ, Singapore, Singapore
Zhou, Xuan
Lou, Chen
论文数:
0
引用数:
0
h-index:
0
机构:
Nanyang Technol Univ, Singapore, Singapore
Nanyang Technol Univ, Singapore, Singapore
Lou, Chen
Huang, Xun
论文数:
0
引用数:
0
h-index:
0
机构:
Nanyang Technol Univ, Singapore, Singapore
Nanyang Technol Univ, Singapore, Singapore
Huang, Xun
JOURNAL OF ADVERTISING,
2024,
[24]
Inca Kola Between National Identity and Hybrid Cultures: Advertising Discourse, Consumer Culture and Marketing History of a Peruvian Identity Symbol, 1935-1999
Muecke, Ulrich
论文数:
0
引用数:
0
h-index:
0
Muecke, Ulrich
HISTORISCHE ZEITSCHRIFT,
2022,
314
(01)
: 250
-
252
[25]
Cancer-Related Direct-to-Consumer Advertising: Awareness, Perceptions, and Reported Impact Among Patients Undergoing Active Cancer Treatment
Abel, Gregory A.
论文数:
0
引用数:
0
h-index:
0
机构:
Harvard Univ, Ctr Outcomes & Policy Res, Sch Med, Dana Farber Canc Inst,Dept Med Oncol, Boston, MA 02115 USA
Harvard Univ, Ctr Outcomes & Policy Res, Sch Med, Dana Farber Canc Inst,Dept Med Oncol, Boston, MA 02115 USA
Abel, Gregory A.
Burstein, Harold J.
论文数:
0
引用数:
0
h-index:
0
机构:
Harvard Univ, Ctr Outcomes & Policy Res, Sch Med, Dana Farber Canc Inst,Dept Med Oncol, Boston, MA 02115 USA
Burstein, Harold J.
Hevelone, Nathanael D.
论文数:
0
引用数:
0
h-index:
0
机构:
Harvard Univ, Ctr Outcomes & Policy Res, Sch Med, Dana Farber Canc Inst,Dept Med Oncol, Boston, MA 02115 USA
Hevelone, Nathanael D.
Weeks, Jane C.
论文数:
0
引用数:
0
h-index:
0
机构:
Harvard Univ, Ctr Outcomes & Policy Res, Sch Med, Dana Farber Canc Inst,Dept Med Oncol, Boston, MA 02115 USA
Weeks, Jane C.
JOURNAL OF CLINICAL ONCOLOGY,
2009,
27
(25)
: 4182
-
4187
←
1
2
3
→