Quick and easy choice sets: Constructing optimal and nearly optimal stated choice experiments

被引：369
|
作者：
Street, DJ
Burgess, L
Louviere, JJ
机构：
[1] Univ Technol Sydney, Fac Business, Dept Mkt, Broadway, NSW 2007, Australia
[2] Univ Technol Sydney, Dept Math Sci, Sydney, NSW 2007, Australia
来源：
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | 2005年 / 22卷 / 04期
基金：
澳大利亚研究理事会;
关键词：
stated choice experiments; choice modeling; optimal design theory;
D O I：
10.1016/j.ijresmar.2005.09.003
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this paper we compare a number of common strategies for constructing discrete choice experiments. Two of the strategies, including one based on theoretical constructions for optimal discrete choice experiments, produce designs that are better than those that come about from random grouping and from using the L-MA construction. A simple account of this theoretical construction is given. (c) 2005 Elsevier B.V. All rights reserved.
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页码：459 / 470
页数：12
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