Optimum Retail Pricing Based on Price Comparison in Dual-Channel Supply Chain

被引：2
|
作者：
Xu, Qi [1 ]
Liu, Zheng [1 ]
He, Jing [2 ]
机构：
[1] Donghua Univ, Sch Business & Management, Shanghai 200051, Peoples R China
[2] Shanghai Ocean Univ, Dept Econ & Management, Shanghai 201306, Peoples R China
来源：
LISS 2013 | 2015年
关键词：
Price comparison service; Dual-channel supply chain; Optimum pricing;
D O I：
10.1007/978-3-642-40660-7_4
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
In the recent years, price comparison service is becoming more and more popular. Price comparison service facilitates price transparency and causes risk of price fluctuation. This study is to analyze pricing strategy of retailers in dual-channel supply chain by consideration of influence of price comparison service. Then, three kinds of retailer's pricing decisions reacting to supplier's pricing strategy based on price comparison information are discussed. Based on that, optimum retail pricing models are established. Finally, through numerical experiments, it is found that retailer's sales price goes up with wider access to price comparison service.
引用
收藏
页码：29 / 35
页数：7
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