Major League Baseball Attendance and the Role of Fantasy Baseball

被引：11
|
作者：
Nesbit, Todd M. [2 ]
King-Adzima, Kerry A. [1 ]
机构：
[1] Univ Penn, Behrend Coll, Sam & Irene Black Sch Business, Erie, PA 16563 USA
[2] Coll Charleston, Sch Business & Econ, Charleston, SC 29401 USA
来源：
JOURNAL OF SPORTS ECONOMICS | 2012年 / 13卷 / 05期
关键词：
fantasy baseball; fan base; attendance; LABOR-MARKET; DISCRIMINATION; SPORTS; IMPACT; STRIKES; NBA;
D O I：
10.1177/1527002511409120
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Many explanations exist for the resurgence of the Major League Baseball (MLB) fan base following the 1994-1995 strike. The most prevalent explanations include the 1998 McGuire-Sosa homerun race and Cal Ripken Jr.'s consecutive games record. While such explanations certainly impacted fan interest in the sport, it is remiss to ignore the impact of online fantasy baseball leagues, which surfaced in 1997. This article examines the extent to which participating in a fantasy baseball league influences the MLB game attendance. The results strongly suggest that fantasy baseball participation positively influences MLB game attendance.
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页码：494 / 514
页数：21
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