APPROACHES TO STRATEGIC GREEN MARKETING. A CASE STUDY OF COMPANIES ACTIVE IN THE ROMANIAN CONSTRUCTION INDUSTRY

被引：0
|
作者：
Nemoianu, Estera Laura [1 ]
机构：
[1] Bucharest Acad Econ Studies, Bucharest, Romania
来源：
MANAGEMENT OF TECHNOLOGICAL CHANGES, BOOK 1 | 2011年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In the context of rising legislative and consumer pressures for climate change mitigation actions, green marketing is a concept that has received increasing attention from academics, practitioners and researchers across the globe. This article is aimed at exploring the concept of green marketing, its characteristics and the various green marketing strategies that can be implemented in general, and in the Romanian construction industry (cement), in particular.
引用
收藏
页码：173 / 176
页数：4
相关论文
共 50 条
  • [31] Analysis of Innovative Green Marketing Corresponding to Consumer Preferences: A Case Study of the Insurance Industry
    Lin, Xiaodan
    Lee, Chen-Ying
    Fan, Chiang Ku
    SUSTAINABILITY, 2025, 17 (05)
  • [32] Marketing Strategies Development within Romanian Companies in the Context of the Global Economic Crisis. Case Study: The Automobile Market
    Pinzaru, Florina
    Zbuchea, Alexandra
    Galalae, Cristina
    GLOBALIZATION AND CHANGING PATTERNS IN THE PUBLIC SPHERE, 2010, : 209 - 219
  • [33] Validation in analytical chemistry: Moving beyond the laboratory into industrial processes and product marketing. Illustrated by a case study from the salt processing industry
    Emaus, WJM
    Vink, J
    8TH WORLD SALT SYMPOSIUM, VOLS 1 AND 2, 2000, : 679 - 684
  • [34] GENERATION MARKETING IN STRATEGIC MARKETING MANAGEMENT: CASE STUDY OF HONEY MARKET
    Sedik, P.
    Horska, E.
    Skowron-Grabowska, B.
    Illes, C. B.
    POLISH JOURNAL OF MANAGEMENT STUDIES, 2018, 18 (01): : 326 - 337
  • [35] Identifying software productivity improvement approaches and risks: Construction industry case study
    Hantos, P
    Gisbert, M
    IEEE SOFTWARE, 2000, 17 (01) : 48 - 56
  • [36] Transformational Leadership and Employee Creativity: A Case Study of Romanian Companies
    Vele, Cristian-Liviu
    INNOVATION MANAGEMENT AND EDUCATION EXCELLENCE THROUGH VISION 2020, VOLS I -XI, 2018, : 5695 - 5703
  • [37] THE INFLUENCE OF THE GLOBAL ECONOMIC CRISIS ON THE STRATEGIC MARKETING INSTRUMENTS USED BY COMPANIES ON THE ROMANIAN B2B MARKET
    Serbanica, Daniel
    Constantinescu, Mihaela
    Caescu, Stefan Claudiu
    TRANSFORMATIONS IN BUSINESS & ECONOMICS, 2009, 8 (03): : 44 - 59
  • [38] An Innovative Model of Blue Ocean Strategy and Niche Marketing in Green Industry: A Case Study of the Smart LED Industry
    Lai, Kuei-Kuei
    Hung, Ta-Sheng
    Hsu, Mu-Yen
    Lin, Wei Ting
    2011 PROCEEDINGS OF PICMET 11: TECHNOLOGY MANAGEMENT IN THE ENERGY-SMART WORLD (PICMET), 2011,
  • [39] Marketing Effectiveness In Engineering: Case Study In Czech Companies
    Milichovsky, Frantisek
    INNOVATION VISION 2020: FROM REGIONAL DEVELOPMENT SUSTAINABILITY TO GLOBAL ECONOMIC GROWTH, VOL I-VI, 2015, : 2303 - 2310
  • [40] Digital marketing on destination sustainability Study case: Romanian Ecotourism
    Teodorov, Alexandru Valentin
    Muresan, Manuela Liliana
    Dinu, Diana Mariana
    Dinu, Alexandra Cristina
    PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, 2020, 14 (01): : 859 - 867
12345