Consumer ethnocentrism and behavior in a market of dietary supplements

被引：9
|
作者：
Smaiziene, Ingrida [1 ]
Vaitkiene, Rimgaile [1 ]
机构：
[1] Kaunas Univ Technol, LT-44029 Kaunas, Lithuania
来源：
19TH INTERNATIONAL SCIENTIFIC CONFERENCE ECONOMICS AND MANAGEMENT 2014 (ICEM-2014) | 2014年 / 156卷
关键词：
Consumer ethnocentrism; country of origin; consumer behavior; product perception; COUNTRY-OF-ORIGIN; FOREIGN; ATTITUDES; BRAND;
D O I：
10.1016/j.sbspro.2014.11.222
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The study discloses the relationship between consumer ethnocentrism (CE) and behavior in the Lithuanian market of dietary supplements. The correlation between the CE level and consumers' demographic characteristics, as well as consumers' perceptions on quality and safety of local-made and imported dietary supplements are discussed. The relationship between the CE level and factors influencing purchase decisions is presented and discussed (C) 2014 The Authors. Published by Elsevier Ltd.
引用
收藏
页码：463 / 467
页数：5
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