Explaining intranet use with the technology acceptance model

This paper considers the application of the technology acceptance model (TAM) in explaining intranet usage in two organizations. The TAM was originally developed for explaining technology acceptance and has since been successfully applied to a number of technologies. Its suitability for modelling intranet use is considered here. The model is tested in two UK companies from the banking and engineering sectors. Study 1 finds that the TAM may be valuable as a tool for helping with analysing and understanding intranet usage. The second study indicates that its applicability may be variable between intranets and demonstrates that self-report and actual measures of usage are not interchangeable when applying such a model, The findings have implications for previous and current research employing the TAM and for intranet research in general.