Examining customer's intention to rely on online reviews

被引：1
|
作者：
Sridevi, P. [1 ]
Manoraj, N. [1 ]
Vedanthachari, Lakshmi Narasimhan [2 ]
机构：
[1] Natl Inst Technol, Dept Management Studies, Tiruchirappalli 620015, Tamil Nadu, India
[2] Middlesex Univ, Management Learning & Org Dept, London, England
来源：
INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING | 2022年 / 16卷 / 04期
关键词：
online review; electronic word of mouth; e-WoM; decision-making style; self-esteem; online anxiety; information requirement; WORD-OF-MOUTH; DECISION-MAKING STYLES; CONSUMER SELF-CONFIDENCE; MODERATING ROLE; GENERATION Y; PRICE CONSCIOUSNESS; PURCHASE INTENTION; MARKETING-RESEARCH; BRAND COMMUNITIES; SHOPPING ANXIETY;
D O I：
10.1504/IJIMA.2022.123163
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The use of online reviews among online shoppers has increased significantly in recent years and has reduced uncertainty and risks associated with online shopping. As it has become a reliable source for product information, this research study focused to identify and assess the intention of online shoppers' reliability on online reviews. Here consumers' intentions to rely on online reviews were studied based on their decision-making style, personality trait, and online behaviour. A quantitative survey involving 375 Indian online shoppers was performed to identify and understand their reliance on online reviews. The study deliberates that consumer with high price consciousness value consciousness, brand consciousness, and self-esteem while relying on online reviews for their online purchases. On the other extent, consumer who are quality conscious and having online shopping anxiety do not rely on online reviews. This research adds to the growing literature on consumer information theory and validates the link between consumer shopping motivation and their informational needs.
引用
收藏
页码：369 / 393
页数：25
相关论文
共 50 条
  • [41] Examining the characteristics and effectiveness of online employee reviews
    Morgan, Jenelle A.
    Chapman, Derek S.
    COMPUTERS IN HUMAN BEHAVIOR REPORTS, 2024, 16
  • [42] Understanding consumers' continuance intention to contribute online reviews
    Xiang, Li
    Zheng, Xiabing
    Zhang, Kem Z. K.
    Lee, Matthew K. O.
    INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2018, 118 (01) : 22 - 40
  • [43] A new theoretical model for online customer review intention
    Chatterjee, Sheshadri
    Chaudhuri, Ranjan
    Vrontis, Demetris
    Kastanakis, Minas
    JOURNAL OF GLOBAL RESPONSIBILITY, 2023, 14 (02) : 254 - 272
  • [44] The Effect of Valence and Layout of Online Reviews on Purchase Intention
    Luo, Jintao
    Liao, Guangji
    Wang, Weibin
    Zhou, Jia
    ADVANCES IN USABILITY, USER EXPERIENCE, WEARABLE AND ASSISTIVE TECHNOLOGY, AHFE 2021, 2021, 275 : 551 - 555
  • [45] How do online reviews affect purchasing intention?
    Lee, Sheng-Hsien
    AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2009, 3 (10): : 576 - 581
  • [46] Mining Customer Requirement From Helpful Online Reviews
    Zhang, Zhenping
    Qi, Jiayin
    Zhu, Ge
    2014 SECOND INTERNATIONAL CONFERENCE ON ENTERPRISE SYSTEMS (ES), 2014, : 249 - 254
  • [47] Segmenting customers in online stores based on factors that affect the customer's intention to purchase
    Hong, Taeho
    Kim, Eunmi
    EXPERT SYSTEMS WITH APPLICATIONS, 2012, 39 (02) : 2127 - 2131
  • [48] Will This Online Shopping Session Succeed? Predicting Customer's Purchase Intention Using Embeddings
    Gomes, Miguel Alves
    Meyes, Richard
    Meisen, Philipp
    Meisen, Tobias
    PROCEEDINGS OF THE 31ST ACM INTERNATIONAL CONFERENCE ON INFORMATION AND KNOWLEDGE MANAGEMENT, CIKM 2022, 2022, : 2873 - 2882
  • [49] The impact of online customer reviews on product iterative innovation
    Tian, Pingye
    Yang, Qing
    EUROPEAN JOURNAL OF INNOVATION MANAGEMENT, 2024, 27 (08) : 2646 - 2667
  • [50] The Role of Emotions for the Perceived Usefulness in Online Customer Reviews
    Felbermayr, Armin
    Nanopoulos, Alexandros
    JOURNAL OF INTERACTIVE MARKETING, 2016, 36 : 60 - 76
12345