Marketing literature review

被引：0
|
作者：
Leonard, M
机构：
来源：
JOURNAL OF MARKETING | 1997年 / 61卷 / 02期
关键词：
D O I：
10.1177/002224299706100206
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：79 / 91
页数：13
相关论文
共 50 条
  • [41] Disability and marketing: a bibliometric analysis and systematic literature review
    Sabrina Celestino
    Antonella Garofano
    Barbara Masiello
    Francesco Izzo
    Enrico Bonetti
    Italian Journal of Marketing, 2024, 2024 (3) : 311 - 337
  • [42] Gambling Marketing from 2014 to 2018: a Literature Review
    Newall, Philip W. S.
    Moodie, Crawford
    Reith, Gerda
    Stead, Martine
    Critchlow, Nathan
    Morgan, Amber
    Dobbie, Fiona
    CURRENT ADDICTION REPORTS, 2019, 6 (02) : 49 - 56
  • [43] Relational Marketing and Customer Satisfaction: A Systematic Literature Review
    Rosario, Alberico Travassos
    Casaca, Joaquim A.
    ESTUDIOS GERENCIALES, 2023, 39 (169) : 516 - 532
  • [44] Hypotheses in marketing science: Literature review and publication audit
    Armstrong, JS
    Brodie, RJ
    Parsons, AG
    MARKETING LETTERS, 2001, 12 (02) : 171 - 187
  • [45] Gambling Marketing from 2014 to 2018: a Literature Review
    Philip W. S. Newall
    Crawford Moodie
    Gerda Reith
    Martine Stead
    Nathan Critchlow
    Amber Morgan
    Fiona Dobbie
    Current Addiction Reports, 2019, 6 : 49 - 56
  • [46] THE EFFECTIVENESS OF SOCIAL MARKETING IN HIV PREVENTION: A LITERATURE REVIEW
    Duboviks, Janis
    Kite, Matiss
    ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2020, 2020, (54): : 43 - 50
  • [47] Islamic marketing and consumer behaviour: a systematic literature review
    Floren, Jessen
    Rasul, Tareq
    Gani, Azmat
    JOURNAL OF ISLAMIC MARKETING, 2020, 11 (06) : 1557 - 1578
  • [48] International Marketing Ethics: A Literature Review and Research Agenda
    Rajshekhar G. Javalgi
    La Toya M. Russell
    Journal of Business Ethics, 2018, 148 : 703 - 720
  • [49] PASTORAL ECONOMICS AND MARKETING IN NORTH AFRICA: A LITERATURE REVIEW
    Dutilly-Diane, Celine
    NOMADIC PEOPLES, 2007, 11 (01) : 69 - 90
  • [50] Green Marketing in the Digital Age: A Systematic Literature Review
    Alkhatib, Sewar
    Kecskes, Petra
    Keller, Veronika
    SUSTAINABILITY, 2023, 15 (16)
12345