SUSTAINABLE BUSINESS PRACTICES AND CORPORATE MODELS

The business model consists in defining the manner by which the company delivers value to customers, entices customers to pay for value, and converts those payments to profit. Thus, starting from the main objective of the paper, the authors set out to start first from the concept of business model and how it is presented in the specialized literature, from different perspectives, finally reaching to the concept of Sustainable business model, the sustainable business model archetypes being viewed as a starting point to broaden and unifying the research agenda for sustainable business models. Applying the concept of sustainable development at the company level takes into consideration the corporate responsibility - resulting from the need for companies to adapt to survive in a company a context in which globalization and civic activism are increasingly changing radically. This article aims to identify the best practices of sustainable development adopted at the level of large companies, which represent corporate models at the international level.