共 50 条
- [21] Marketing, Greenwashing and their influence in Brand Equity: Case of study: Colombia GRAFICA-JOURNAL OF GRAPHIC DESIGN, 2021, 9 (18): : 135 - 147
- [22] INCREASING BRAND EQUITY THROUGH INNOVATIVE MARKETING COMMUNICATION TOOLS IN SEGMENT OF THE GENERATION Y MARKETING IDENTITY: ONLINE RULES, PT II, 2017, : 61 - 71
- [23] Study on the Brand Marketing Strategies of NCAA 2011 INTERNATIONAL CONFERENCE ON PHYSICAL EDUCATION AND SOCIETY MANAGEMENT (ICPESM2011), VOL 1, 2011, 1 : 137 - +
- [24] MARKETING COMMUNICATION OF BRAND IN THE FINANCIAL SERVICES BUYING PROCESS MARKETING IDENTITY: BRANDS WE LOVE, PT II, 2016, : 39 - 53
- [26] THE POSITION OF THE BRAND AND ITS MARKETING COMMUNICATION IN THE CRISIS PERIOD COMMUNICATION TODAY, 2022, 13 (02): : 178 - 195
- [29] Green Marketing and Green Brand - The Toyota Case INTERNATIONAL CONFERENCE ON SUSTAINABLE AND INTELLIGENT MANUFACTURING (RESIM 2016), 2017, 12 : 183 - 194
- [30] Research on the Cigarette Brand Competitiveness Promotion Strategy Based on Coordination Marketing PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON THE GROWTH OF FIRMS AND MANAGEMENT INNOVATION, 2010, : 211 - 215