DIGITAL PLATFORM IN TOURISM

Digital age changes many ways of life. Using of the Internet brings many opportunities in business. Digital age changes life of ordinary people either. People can manage their time by using of digital tools and same situation is for companies. The first part of paper contains description of digital economy which is new phenomenon of our society. Digital economy is brought by using of the Internet in ordinary life. This situation caused fact that traditional business models cannot respond to requests of new market. Next part of paper describes digital business model in digital services. The last part of paper contains research about using of digital platforms in tourism especially mobile applications. The results of questionnaire is focused on customer behaviour which is influenced by using of digital environment in tourism.