A Method to March Madness? Institutional Logics and the 2006 National Collegiate Athletic Association Division I Men's Basketball Tournament

被引:39
|
作者
Southall, Richard M. [1 ]
Nagel, Mark S. [2 ]
Amis, John M. [3 ]
Southall, Crystal [4 ]
机构
[1] Univ N Carolina, EXSS, Chapel Hill, NC 27515 USA
[2] Univ S Carolina, Dept Sport & Entertainment Management, Columbia, SC 29208 USA
[3] Univ Memphis, Fogelman Coll Business & Econ, Dept Management, Memphis, TN 38013 USA
[4] Univ No Colorado, Dept Sport Adm, Greeley, CO 80639 USA
关键词
D O I
10.1123/jsm.22.6.677
中图分类号
F [经济];
学科分类号
02 ;
摘要
As the United States' largest intercollegiate athletic event, the National Collegiate Athletic Association (NCAA) Division I men's basketball tournament consistently generates high television ratings and attracts higher levels of advertising spending than the Super Bowl or the World Series. Given the limited analysis of the organizational conditions that frame these broadcasts' production, this study examines the impact of influential actors on the representation process. Using a mixed-method approach, this paper investigates production conditions and processes involved in producing a sample (n = 31) of NCAA Division I men's basketball tournament broadcasts, examines the extent to which these broadcasts are consistent with the NCAA's educational mission, and considers the dominant institutional logic that underpins their reproduction. In so doing, this analysis provides a critical examination of the 2006 NCAA Division I men's basketball tournament broadcasts, and how such broadcasts constitute, and are constituted by, choices in television production structures and practices.
引用
收藏
页码:677 / 700
页数:24
相关论文
共 50 条
  • [11] Organizational Commitment by Intercollegiate Athletic Directors of the National Collegiate Athletic Association Division I
    Quarterman, Jerome
    Hwang, Jaeyeon
    Jackson, E. Newton
    RESEARCH QUARTERLY FOR EXERCISE AND SPORT, 2014, 85 : 121 - 122
  • [12] Epidemiology of Lumbar Spine Injuries in Men's and Women's National Collegiate Athletic Association Basketball Athletes
    Makovicka, Justin L.
    Deckey, David G.
    Patel, Karan A.
    Hassebrock, Jeffrey D.
    Chung, Andrew S.
    Tummala, Sailesh, V
    Hydrick, Thomas C.
    Pena, Austin
    Chhabra, Anikar
    ORTHOPAEDIC JOURNAL OF SPORTS MEDICINE, 2019, 7 (10)
  • [13] Body composition and physical performance in men's soccer: A study of a National Collegiate Athletic Association Division I team
    Silvestre, R
    West, C
    Maresh, CM
    Kraemer, WJ
    JOURNAL OF STRENGTH AND CONDITIONING RESEARCH, 2006, 20 (01) : 177 - 183
  • [14] Body composition and physical performance during a National Collegiate Athletic Association Division I men's soccer season
    Silvestre, Ricardo
    Kraemer, William J.
    West, Chris
    Judelson, Daniel A.
    Spiering, Barry A.
    Vingren, Jakob L.
    Hatfield, Disa L.
    Anderson, Jeffrey M.
    Maresh, Carl M.
    JOURNAL OF STRENGTH AND CONDITIONING RESEARCH, 2006, 20 (04) : 962 - 970
  • [15] "Do Not Question Authority": Examining Team Rules in National Collegiate Athletic Association Division Women's Basketball
    Larsen, Leslie K.
    Fisher, Leslee A.
    Shigeno, Terilyn C.
    Bejar, Matthew P.
    Madeson, Melissa N.
    INTERNATIONAL SPORT COACHING JOURNAL, 2020, 7 (03) : 317 - 325
  • [16] Gender bias in jumping kinetics in national collegiate athletic associlation division I basketball players
    Walsh, Mark S.
    Waters, Jeff A.
    Boehm, Harald
    Potteiger, Jeff A.
    JOURNAL OF STRENGTH AND CONDITIONING RESEARCH, 2007, 21 (03) : 958 - 962
  • [17] The development of expert male National Collegiate Athletic Association Division I certified athletic trainers
    Malasarn, R
    Bloom, GA
    Crumpton, R
    JOURNAL OF ATHLETIC TRAINING, 2002, 37 (01) : 55 - 62
  • [18] The professional socialization of certified athletic trainers in the National Collegiate Athletic Association Division I context
    Pitney, WA
    Ilsley, P
    Rintala, J
    JOURNAL OF ATHLETIC TRAINING, 2002, 37 (01) : 63 - 70
  • [19] Sleep Quality Effects Mood, Anxiety And Disablement In Division I National Collegiate Athletic Association Men's Soccer Players
    Benjamin, Courteney L.
    Curtis, Ryan M.
    Huggins, Robert A.
    Sekiguchi, Yasuki
    Adams, William M.
    Arent, Shawn M.
    Jain, Rajat K.
    Miller, John S.
    Armwald, Bruin C.
    Pullara, Jason M.
    Casa, Douglas J.
    MEDICINE AND SCIENCE IN SPORTS AND EXERCISE, 2019, 51 (06): : 442 - 443
  • [20] Automated external defibrillators in national collegiate athletic association division I athletics
    Coris, EE
    Sahebzamani, F
    Walz, S
    Ramirez, AM
    AMERICAN JOURNAL OF SPORTS MEDICINE, 2004, 32 (03): : 744 - 754