Investigating Online Advertising in Chile

被引：0

作者：

McCoy, Scott ^{[1
]}

Fernandez Robin, Cristobal ^{[2
]}

Luis Cortes, Jose ^{[2
]}

机构：

[1] Coll William & Mary, Mason Sch Business, Williamsburg, VA 23187 USA

[2] Univ Tecn Federico Santa Mana, Dept Ind, Valparaiso, Chile

来源：

HUMAN-COMPUTER INTERACTION: USERS AND APPLICATIONS, PT IV | 2011年 / 6764卷

关键词：

Online Advertising; Electronic Commerce; Attitudes; Intentions; Latin America; ANTECEDENTS; AD;

D O I：

暂无

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

Internet advertising continues to show signs of healthy growth despite the current economic downturn, but online advertisements are often considered undesirable by most users. In this study, we focus on the impact these online advertisements have on users in Chile. The study was conducted in a laboratory setting with 80 student subjects. Results are helpful for both researchers and practitioners.

引用

页码：255 / +

页数：2

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