Using Social Cognitive Theory to Investigate Green Consumer Behavior

被引：114

作者：

Lin, Hsiu-Yi ^{[1
]}

Hsu, Meng-Hsiang ^{[2
]}

机构：

[1] Natl Kaohsiung Normal Univ, Kaohsiung, Taiwan

[2] Natl Kaohsiung First Univ Sci & Technol, Kaohsiung, Taiwan

来源：

BUSINESS STRATEGY AND THE ENVIRONMENT | 2015年 / 24卷 / 05期

关键词：

green consumer behavior; social cognitive theory (SCT); self-efficacy; ethical consumerism; sustainable development; environmental policy; SELF-EFFICACY; VIRTUAL COMMUNITIES; ESTEEM; KNOWLEDGE; CONSUMPTION; ADOPTION; CONTEXT; MODELS; LIFE;

D O I：

10.1002/bse.1820

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Green consumer behavior can induce industries to develop green production methods and convert wasteful patterns of consumption into green consumption patterns. This study demonstrates that the practice of green consumption relies on the self-sanction concept in individuals. The objective of this study was to develop a research model of green consumer behavior based on social cognitive theory. The results show that personal self-concepts (the most significant of which is green consumption self-efficacy), personal outcome expectation and social sanction all have a significant influence. On the other hand, the influences of the expected outcome of green consumer behavior, climate change and the mass media were not significant. Copyright (c) 2015 John Wiley & Sons, Ltd and ERP Environment.

引用

页码：326 / 343

页数：18

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