Marketing Investment and Intangible Brand Capital

被引：11
|
作者：
Bronnenberg, Bart J. [1 ,4 ]
Dube, Jean-Pierre [2 ,5 ]
Syverson, Chad [3 ,5 ]
机构：
[1] Tilburg Univ, Mkt, Tilburg, Netherlands
[2] Univ Chicago, Booth Sch Business, Mkt, Chicago, IL USA
[3] Univ Chicago, Booth Sch Business, Econ, Chicago, IL USA
[4] Ctr Econ Policy Res, London, England
[5] Natl Bur Econ Res, Res Associates, Cambridge, MA 02138 USA
来源：
JOURNAL OF ECONOMIC PERSPECTIVES | 2022年 / 36卷 / 03期
关键词：
STATE DEPENDENCE; SWITCHING COSTS; CONSUMER; SEARCH; HETEROGENEITY; COMPETITION; CHOICE; IDENTIFICATION; INFORMATION; ECONOMICS;
D O I：
10.1257/jep.36.3.53
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：53 / 74
页数：22
相关论文
共 50 条
  • [21] The split capital investment trust saga: Lessons for financial services marketing
    Andrew Adams
    James Clunie
    Journal of Financial Services Marketing, 2006, 10 (3) : 218 - 227
  • [22] The split capital investment trust saga: Lessons for financial services marketing
    Adams, Andrew
    Clunie, James
    JOURNAL OF FINANCIAL SERVICES MARKETING, 2006, 10 (03) : 218 - 227
  • [23] The expanding role of intangible assets of the brand
    Gupta, Suraksha
    Grant, Susan
    Melewar, T. C.
    MANAGEMENT DECISION, 2008, 46 (5-6) : 948 - 960
  • [24] Intangible investment in people and productivity
    Pekka Ilmakunnas
    Hannu Piekkola
    Journal of Productivity Analysis, 2014, 41 : 443 - 456
  • [25] Intangible investment and human resources
    Peneder, M
    JOURNAL OF EVOLUTIONARY ECONOMICS, 2002, 12 (1-2) : 107 - 134
  • [26] Sovereign risk and intangible investment
    Deng, Minjie
    Liu, Chang
    JOURNAL OF INTERNATIONAL ECONOMICS, 2024, 152
  • [27] Intangible Investment and Firm Performance
    Nathan Chappell
    Adam Jaffe
    Review of Industrial Organization, 2018, 52 : 509 - 559
  • [28] Intangible investment in people and productivity
    Ilmakunnas, Pekka
    Piekkola, Hannu
    JOURNAL OF PRODUCTIVITY ANALYSIS, 2014, 41 (03) : 443 - 456
  • [29] Intangible Investment and Firm Performance
    Chappell, Nathan
    Jaffe, Adam
    REVIEW OF INDUSTRIAL ORGANIZATION, 2018, 52 (04) : 509 - 559
  • [30] Monetary policy and intangible investment
    Doettling, Robin
    Ratnovski, Lev
    JOURNAL OF MONETARY ECONOMICS, 2023, 134 : 53 - 72
12345