Marketing Investment and Intangible Brand Capital

被引：11
|
作者：
Bronnenberg, Bart J. [1 ,4 ]
Dube, Jean-Pierre [2 ,5 ]
Syverson, Chad [3 ,5 ]
机构：
[1] Tilburg Univ, Mkt, Tilburg, Netherlands
[2] Univ Chicago, Booth Sch Business, Mkt, Chicago, IL USA
[3] Univ Chicago, Booth Sch Business, Econ, Chicago, IL USA
[4] Ctr Econ Policy Res, London, England
[5] Natl Bur Econ Res, Res Associates, Cambridge, MA 02138 USA
来源：
JOURNAL OF ECONOMIC PERSPECTIVES | 2022年 / 36卷 / 03期
关键词：
STATE DEPENDENCE; SWITCHING COSTS; CONSUMER; SEARCH; HETEROGENEITY; COMPETITION; CHOICE; IDENTIFICATION; INFORMATION; ECONOMICS;
D O I：
10.1257/jep.36.3.53
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：53 / 74
页数：22
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