Fuzzy Comprehensive Evaluation Model for the High-tech Brand Risk

被引：0
|
作者：
Wang Xingyuan [1 ]
Wu Xinmin [1 ]
Zhao Yuanyuan [1 ]
机构：
[1] Shandong Univ, Sch Management, Jinan 250100, Peoples R China
来源：
2007 INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-15 | 2007年
关键词：
High-tech Brand; High-tech brand Risk; Fuzzy Comprehensive Evaluation Model;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
This paper analyzed the development risk factors of high-tech brand systematically, established the evaluation index system of the development risk of high tech brand and then built the comprehensive evaluation model of the risk of high tech brand applying Analytical Hierarchy Process (AHP) and fuzzy comprehensive evaluation methods. Finally, a practice of comprehensive evaluation on a certain brand was given based on the model established.
引用
收藏
页码：4551 / 4554
页数：4
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