Fuzzy Comprehensive Evaluation Model for the High-tech Brand Risk

被引：0
|
作者：
Wang Xingyuan [1 ]
Wu Xinmin [1 ]
Zhao Yuanyuan [1 ]
机构：
[1] Shandong Univ, Sch Management, Jinan 250100, Peoples R China
来源：
2007 INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-15 | 2007年
关键词：
High-tech Brand; High-tech brand Risk; Fuzzy Comprehensive Evaluation Model;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
This paper analyzed the development risk factors of high-tech brand systematically, established the evaluation index system of the development risk of high tech brand and then built the comprehensive evaluation model of the risk of high tech brand applying Analytical Hierarchy Process (AHP) and fuzzy comprehensive evaluation methods. Finally, a practice of comprehensive evaluation on a certain brand was given based on the model established.
引用
收藏
页码：4551 / 4554
页数：4
相关论文
共 50 条
  • [1] A fuzzy comprehensive evaluation model of investment risk in high-tech project
    Xu, XS
    Dan, ZY
    Wu, JM
    '99 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, PROCEEDINGS, VOLS 1 AND 2, 1999, : 1176 - 1179
  • [2] The Risk Assessment of High-Tech Project Based on Comprehensive Evaluation of Fuzzy and Gray Model
    Ding, Xiao-bin
    SENSORS, MEASUREMENT AND INTELLIGENT MATERIALS II, PTS 1 AND 2, 2014, 475-476 : 1734 - 1737
  • [3] The Evaluation and Forecasting of Investment Risk of High-tech SME Based on Fuzzy Comprehensive Evaluation
    Liu, Yanwen
    Sun, Qian
    FIFTH INTERNATIONAL CONFERENCE ON FUZZY SYSTEMS AND KNOWLEDGE DISCOVERY, VOL 3, PROCEEDINGS, 2008, : 654 - 658
  • [4] Application of Fuzzy Comprehensive Judgment Method in Evaluation of Risk Value of High-tech Industrialization
    Zhang, Guohua
    PROCEEDINGS OF THE 2009 INTERNATIONAL CONFERENCE ON PUBLIC ECONOMICS AND MANAGEMENT (ICPEM 2009), VOL 5: STATISTICS AND METHODOLOGY, 2009, : 395 - 398
  • [5] Study on the Management Maturity Model of High-tech Venturing Project Based on Fuzzy Comprehensive Evaluation
    Yang, Xu
    Wang, Xingyuan
    2009 SECOND INTERNATIONAL CONFERENCE ON FUTURE INFORMATION TECHNOLOGY AND MANAGEMENT ENGINEERING, FITME 2009, 2009, : 486 - +
  • [6] Research on Risk Degree of High-tech Enterprises Human Capital Investment Based on Fuzzy Comprehensive Evaluation
    Guan, Jun
    Zhao, Peng-Fei
    Wu, Fei
    ICMS2009: PROCEEDINGS OF THE SECOND INTERNATIONAL CONFERENCE ON MODELLING AND SIMULATION, VOL 5, 2009, : 425 - 430
  • [7] Risk Management on Knowledge Employees Turnover in High-tech Firms-Based on Fuzzy Comprehensive Evaluation
    Zhang Guangyu
    Li Huajun
    Zhang Depeng
    PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, INNOVATION MANAGEMENT AND INDUSTRIAL ENGINEERING, VOL III, 2008, : 399 - 402
  • [8] Research on technology innovation risk evaluation of high-tech enterprises based on fuzzy evaluation
    Junshu, Du
    Shaofeng, Peng
    Jisheng, Peng
    JOURNAL OF INTELLIGENT & FUZZY SYSTEMS, 2020, 38 (06) : 6805 - 6814
  • [9] Comprehensive Evaluation of Development Power of High-tech Enterprises
    Liu, Ying
    Bi, Tengxiang
    INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT (EBM2011), VOLS 1-6, 2011, : 390 - 392
  • [10] Research on Financial Risk Monitoring Index of High-Tech Enterprises-Based on Entropy-Fuzzy Comprehensive Evaluation
    Yang, Liu
    Zhang, Youtang
    FUZZY SYSTEMS AND DATA MINING III (FSDM 2017), 2017, 299 : 317 - 325
12345