EXAMINING FACTORS INFLUENCING THE BEHAVIORAL INTENTION TO ADOPT BROADBAND IN MALAYSIA

被引：0
|
作者：
Dwivedi, Yogesh K. [1 ]
Selamat, Mohamad H. [2 ]
Wahab, Muhammad S. Abd [2 ]
Samsudin, Mohd A. Mat [2 ]
Lal, Banita [3 ]
机构：
[1] Swansea Univ, Sch Business & Econ, Swansea, W Glam, Wales
[2] Univ Utara Malaysia, Sintok, Malaysia
[3] Nottingham Trent Univ, Nottingham, England
来源：
OPEN IT-BASED INNOVATION: MOVING TOWARDS COOPERATIVE IT TRANSFER AND KNOWLEDGE DIFFUSION | 2008年 / 287卷
关键词：
Adoption; accountant; behavioral intention; broadband; consumers; factors; Malaysia;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The aim of this study was to examine the factors affecting the adoption of broadband Internet in a developing country context by focusing upon Malaysia. The data relating to these factors was collected using a survey approach. The findings of this paper suggest that perceived usefulness, perceived ease of use, and social influence are significant factors for explaining the behavioral intention to adopt broadband Internet by Malaysian accountants. The paper proceeds to outline the research limitations, theoretical contributions, and implications for practice.
引用
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页码：325 / +
页数：5
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