Understanding the Behaviors of Japanese Tourists on Guided Tours

This chapter aims at investigating the behaviors of Japanese on guided tours in Turkey. In accordance with this purpose, firstly, researchers attempted to observe Japanese cruise passengers' behaviors on three daily guided tours conducted at different occasions in Kusadasi. Then, three tour guides, not only having at least five-year experience with Japanese groups with regards to administrating and operating excursions but also having sales experience in the field of shopping centers serving to Japanese tourists, were invited to a focus group, and asked them to evaluate typical behaviors of Japanese tourists during guided tours. Consequently, it is revealed that Japanese have a tendency to take much more pictures, to abstain from other nationalities during guided tours, to bargain a bit while shopping in Turkey, although they are unaccustomed to bargain in their country. It is also found that they have influence on each other while shopping, that punctuality is utmost importance and that they keep complains until they return home.