THE MARKETING FACTORS AND PURCHASING BEHAVIOR OF THE ELDERLY

被引：0
|
作者：
Deeprasert, Jirawan [1 ]
机构：
[1] Panyapiwat Inst Technol, Fac Business Adm, Nonthaburi 11120, Thailand
来源：
ICIM 2010: PROCEEDINGS OF THE TENTH INTERNATIONAL CONFERENCE ON INDUSTRIAL MANAGEMENT | 2010年
关键词：
Marketing Factors (4 P's: Product; Price; Place and Promotion); Purchasing Behaviour; The Elderly;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Due to the number of elder population in Thailand increased, it is interesting to study marketing factors and purchasing behaviour of the elderly in order to be an information for businesses to satisfy their needs. The main content based on several research papers which are 1. buying behaviour of the elderly people in modern retail stores. 2. buying behaviour of the elderly consumers toward house brand products 3. decision making for fitness center membership of the elderly consumers. These three research papers used survey to collect data. We found that marketing factors (4 P's) which were price, product and place were the most important factors for the elderly consumers.
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页码：659 / 662
页数：4
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