Consumer's Brand Choice Behavior at Grocery Store: Focusing on Yogurt Brands in Korea

被引：0

作者：

Cho, Jongpyo ^{[1
]}

Lee, Dongmin ^{[1
]}

Moon, Junghoon ^{[1
]}

Jeong, Jaeseok ^{[1
]}

机构：

[1] Korea Adv Inst Sci & Technol, Taejon 305701, South Korea

来源：

2012 INTERNATIONAL CONFERENCE IN HUMANITIES, SOCIAL SCIENCES AND GLOBAL BUSINESS MANAGEMENT (ISSGBM 2012), VOL 7 | 2012年 / 7卷

关键词：

Variety-seeking; Inertial purchase; Yogurt & fromage frais; Dairy market; Panel data;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Dairy market in South Korea, especially yogurt & fromage frais product market in South Korea has distinctive properties compared to global dairy market. This study focuses on consumer's characteristics which have influence on variety-seeking behavior or inertial(habitual) purchasing behavior. Consumer's socio-demographic characteristics such as age, income level, propensity to consume would affect consumer's buying behavior especially in yogurt & fromage frais product.

引用

页码：236 / 240

页数：5

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