Media influences on body satisfaction in female students

The present study examined the immediate impact of media portrayals on evaluations of body shape and disordered eating symptomatology in female undergraduates. By using a repeated measures design, participants (N= 42) were exposed on two consecutive occasions to magazine images representing the thin-ideal physique and overweight models. Body satisfaction was recorded both before and after exposure to the images and eating disorder symptomatology was measured following both exposures. Results showed that participants' body satisfaction scores decreased following exposure to the thin-ideal physique and increased following exposure to the larger models. When analysing eating disorder symptomatology, body dissatisfaction and drive for thinness were higher following exposure to slender media images compared to the larger media images. However, exposure to the thin-ideal physique did not increase disordered eating behaviours. These results provide evidence that one brief exposure to media images could exert immediate impact on some behaviours, attitudes and perceptions.