The impact of the digital storytelling rubrics on the social media engagements

Digital storytelling plays a vital role in passing information via attractive and interactive digital media. Therefore, there are several methods that help in assessing the quality of the Digital Stories (DSs) and classifying them into successful or failed stories, rubrics can be a solution. This paper introduces an assessment method for numbers of DSs that have been collected (for a specific year, which is 2014) from the social media site YouTube to determine if they are interesting or boring. The aim of this study is to analyse the impact of some aspects upon the developed DSs, such as how much the developer followed the story regulations (e.g. the story seven elements), and the developer/narrator gender effect. Furthermore, to discover how much such aspects are effective. All this will be reflected in the number of every DS's viewers. As results, three main elements have been revealed and discussed.