Business Social Responsibility. Case Study: Lago Mall Shopping Center

The objective of this article is to analyze business social responsibility at the Lago Mall Shopping Center. Research was of the descriptive, field, feasible project type, with a non-experimental, trans-sectional design. The population consisted of the marketing manager for the Lago Mall Shopping Center, fifteen (15) members of the internal community and ninety (90) members of the external community. Data collection techniques were the survey and the interview. The instruments were validated by five (5) social management experts, obtaining a 0.99 reliability. Results indicate that in both business social responsibility dimensions, the elements that make it up do not constitute an ideal framework for considering the Lago Mall Shopping Center to be a socially responsible business. Conclusions are that it lacks formal programs for business social responsibility; nevertheless, it demonstrates a commitment to company principles and employee values, where dignity, identity and integrity are highlighted by internal and external interest groups.