Capacity Training Oriented Teaching Practice of Automotive Marketing

被引：0
|
作者：
Yang, Yali [1 ]
Chen, Lihua [1 ]
Chen, Hao [1 ]
机构：
[1] Shanghai Univ Engn Sci, Coll Automot Engn, Shanghai, Peoples R China
来源：
PROCEEDINGS OF 2011 INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND INDUSTRIAL ENGINEERING | 2011年
关键词：
capacity; teaching practice; automotive marketing;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
As a practice and ability oriented course, Automotive Marketing is one of the key course for students in the college of automotive engineering. With the development of auto industry, the capacity training-oriented practice is more and more important in auto marketing teaching. Based on the characteristics of the course, the paper analyzed the current situation and the required ability for students. Based on auto industry development, the ability teaching methods were presented at last, thus to cultivate suitable talent for auto industry.
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页码：193 / 195
页数：3
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