Modeling global facility location decisions: integrating marketing and manufacturing decisions

被引：26

作者：

Canel, C ^{[1
]}

Das, SR

机构：

[1] Univ N Carolina, Cameron Sch Business, Dept Informat Syst & Operat Management, Wilmington, NC 28401 USA

[2] George Mason Univ, Sch Management, Fairfax, VA 22030 USA

来源：

INDUSTRIAL MANAGEMENT & DATA SYSTEMS | 2002年 / 102卷 / 1-2期

关键词：

marketing; manufacturing; location; decision making;

D O I：

10.1108/02635570210419654

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

Rapid changes In today's global markets are forcing businesses to re-examine and improve the ways they compete. Integration of facility location decisions in global marketing and manufacturing strategies provides an important means for firms to compete in global markets. This paper proposes that manufacturing utility can be related to marketing utility through facility location decisions. Consequently, it presents a mathematical model for global facility location that integrates marketing and manufacturing decisions in a global context. It also presents a four-stage evolutionary model that can guide managers in making global facility location decisions.

引用

页码：110 / 118

页数：9

共 50 条

[31] EFFECTS OF GEOGRAPHICAL SCALE ON LOCATION DECISIONS IN MANUFACTURING - THE ATLANTA EXAMPLE
WHEELER, JO
ECONOMIC GEOGRAPHY, 1981, 57 (02) : 134 - 145
[32] PLANT LOCATION DECISIONS OF FOREIGN MANUFACTURING INVESTORS - TONG,HM
STEPHENS, JD
ANNALS OF REGIONAL SCIENCE, 1982, 16 (01): : 117 - 119
[33] LEADING DECISIONS IN MARKETING
WOLTER, K
MONATSSCHRIFT FUR BRAUEREI, 1982, 35 (08): : 235 - 235
[34] MARKETING DECISIONS - REPLY
GRAHAM, RW
IEEE SPECTRUM, 1985, 22 (06) : 9 - 9
[35] Optimal service design: Integrating marketing and operations elements for capacity decisions
Pullman, ME
Moore, W
DECISION SCIENCES INSTITUTE, 1997 ANNUAL MEETING, PROCEEDINGS, VOLS 1-3, 1997, : 1557 - 1559
[36] Facility location selection using fuzzy TOPSIS under group decisions
Chu, TC
INTERNATIONAL JOURNAL OF UNCERTAINTY FUZZINESS AND KNOWLEDGE-BASED SYSTEMS, 2002, 10 (06) : 687 - 701
[37] Optimizing facility location decisions considering health impact on local population
Thi Truong Nguyen
Olapiriyakul, Sun
13TH GLOBAL CONFERENCE ON SUSTAINABLE MANUFACTURING - DECOUPLING GROWTH FROM RESOURCE USE, 2016, 40 : 289 - 294
[38] Optimizing Inventory Decisions in Facility Location within Distribution Network Design
Afshari, Hamid
Amin-Nayeri, Majid
Ardestanijaafari, Amir
INTERNATIONAL MULTICONFERENCE OF ENGINEERS AND COMPUTER SCIENTISTS (IMECS 2010), VOLS I-III, 2010, : 1779 - 1783
[39] Integrated facility location and supplier selection decisions in a distribution network design
Tanonkou, Guy A.
Benyoucef, Lyes
Xie, Xiaolan
2006 IEEE INTERNATIONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS (SOLI 2006), PROCEEDINGS, 2006, : 399 - +
[40] A tool for modeling strategic decisions in cell culture manufacturing
Farid, SS
Novais, JL
Karri, S
Washbrook, J
Titchener-Hooker, NJ
BIOTECHNOLOGY PROGRESS, 2000, 16 (05) : 829 - 836

← 1 2 3 4 5 →