ON THE USE OF HONESTY PRIMING TASKS TO MITIGATE HYPOTHETICAL BIAS IN CHOICE EXPERIMENTS

被引：100
|
作者：
de-Magistris, Tiziana [1 ]
Gracia, Azucena [1 ]
Nayga, Rodolfo M., Jr. [2 ,3 ]
机构：
[1] Ctr Invest & Tecnol Agroalimentaria Aragon CITA, Unidad Econ Agroalimentaria & Recursos Nat, Zaragoza, Spain
[2] Univ Arkansas, Dept Agr Econ & Agribusiness, Div Agr, Fayetteville, AR 72701 USA
[3] Korea Univ, Dept Food & Resource Econ, Seoul, South Korea
来源：
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS | 2013年 / 95卷 / 05期
关键词：
honesty priming; hypothetical bias; willingness to pay; WILLINGNESS-TO-PAY; CHEAP TALK; ELICITATION; VALUATION; ELIMINATE; CONSUMERS; LOGIT;
D O I：
10.1093/ajae/aat052
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
We test whether the use of an honesty priming task can help mitigate hypothetical bias in stated preference choice experiments (CE). Using a between-sample design, we conducted hypothetical and non-hypothetical choice experiments with seven treatments. Our results suggest that marginal willingness to pay estimates from hypothetical CE with an honesty priming task are not significantly different from marginal valuations from non-hypothetical CE. Values from both of these treatments are lower than those from three other hypothetical treatments, while values from the three non-hypothetical treatments are not significantly different from each other.
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页码：1136 / 1154
页数：19
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