Research on Coordination of Multi-Product "Agricultural Super-Docking" Supply Chain

For the coordination problem of "agricultural-super docking" supply chain, a multi-product supply chain model composing of a farmer cooperative and a supermarket was established. Under the condition of uncertain demand, firstly, the optimal decision making behavior of each member in the non-coordinated mode for each kind of product is obtained. Secondly, by using the revenue sharing contract to coordinate the supply chain, the optimal decision-making behavior of each member in the coordination mode is obtained. Finally, a calculating example serves to validate the theorem proposed in the model. The results show that the total revenue of the agricultural supply chain in the coordinated mode is higher than that of the non-coordinated mode, and the revenue of the farmer cooperative and supermarket are both increased. The conclusion shows that the revenue sharing contract can coordinate the agricultural product supply chain. By adjusting the value of revenue sharing factor, the revenue of the farmer cooperative and supermarket can achieve Pareto improvement. (C) 2019 The Authors. Published by Elsevier Ltd.