Impact of Managerial Influence Tactics on Job Creativity and Performance: A Focus on Korean Airline Service Employees

Little is known about the effectiveness of managerial influence tactics on job creativity and performance in the airline industry. Based on previous research, eleven hypotheses and a theoretical model was conducted under the assumption that individual influence tactics affect job creativity, job creativity has a positive influence on job performance, and job creativity mediates both influence tactics and job performance. This study implemented a quantitative method using multiple regression analysis, a three-step multiple regression analysis, and a Sobel test. According to an empirical method, among nine total influence tactics, inspirational appeals, ingratiation, exchange, and pressure acted as crucial drivers of job creativity, which had the greatest influence on job performance. Job creativity also had a mediating effect. On the other hand, the tactic of legitimating also positively influenced job creativity unlike previous studies. These findings may help managers by providing some insights for promoting job creativity and performance.