Effects of Organizational Climate and Talent Cultivation on Knowledge Sharing Intention in Ecotourism Industry - Based on Social Cognitive Theory

The fierce change in economic environment and the rapid boom fluctuation in past years have squeezed the survival space for ecotourism industry and resulted in fierce competition in ecotourism industry. The promotion of ecotourism adds new vitality and new meanings to traditional tourism and enhances the conservation of natural resources and the extension of local tradition. However, the shortage of talents results in the awareness of ecotourism not being implemented. For the development needs, ecotourism talent cultivation has to be constantly innovated. Aiming at employees of ecotourism industry in Fujian Province, as the research objects, total 500 copies of questionnaire are distributed and 382 valid copies are retrieved, with the retrieval rate 76%. The research results show significant correlations between 1.talent cultivation and organizational climate, 2. organizational climate and knowledge sharing intention, and 3.talent cultivation and knowledge sharing intention. According to the results, suggestions are eventually proposed in this study, expecting to help ecotourism businesses apply talent cultivation and cooperate the culture of knowledge sharing to precede knowledge management or general knowledge sharing.