Risk Analysis on Product Innovation in View of Principal-Agency

被引：0
|
作者：
Xu Heqing [1 ]
机构：
[1] Zhejiang Gongshang Univ, Sch Business Adm, Hangzhou 310035, Zhejiang, Peoples R China
来源：
PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT, VOLS I AND II | 2008年
关键词：
Principal-agency relationship; Product innovation; Risk;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
How to promote the product innovation to reduce the risk of product innovation is researched by the scholars from the viewpoint mainly emphasized on the product creativity, design, production and marketing. It is discovered by the principal-agency model analysis that the proportion of innovator's cost compensation is raised to drive the innovational enthusiasm including both innovator and investor in the product innovation, thus the product innovation risk is reduced. If the assignment proportion of investor in innovation income is controlled in the scope of the ratio of capital contribution, both increase the enthusiasm in the product innovation. As a result the product innovation risk is reduced.
引用
收藏
页码：61 / 63
页数：3
相关论文
共 50 条
12345