User Modeling on Social Media for Art Museums and Galleries

被引：0

作者：

Sookhanaphibarn, Kingkarn ^{[1
]}

Chatuporn, Utaiwan ^{[2
]}

Nakornphanom, Kodchakorn Na ^{[3
]}

机构：

[1] Bangkok Univ, Sch Sci & Technol, Multimedia Intelligent Technol Lab, Bangkok 10110, Thailand

[2] Bangkok Univ, Southeast Asian Ceram Museum, Pathum Thani 10120, Thailand

[3] Sukhothai Thammathirat Open Univ STOU, Sch Sci & Technol, Nonthaburi 11120, Thailand

来源：

SOCIAL COMPUTING AND SOCIAL MEDIA, SCSM 2015 | 2015年 / 9182卷

关键词：

Technology Acceptance Model (TAM); Adoption computer technology; Digital museum; User experience; Facebook; TECHNOLOGY; ACCEPTANCE;

D O I：

10.1007/978-3-319-20367-6_10

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This paper shows the results of studying relevant factors for expanding an experience of museum visitors by using social media technology. The constructed questionnaire was used as a tool to elicit the opinion of members in the Facebook fan page of Southeast Asian Ceramics Museum, Bangkok University, Thailand. In this study, there were 222 respondents whose occupations were related to either arts and cultures (42.79 %), and not related to (57.21 %). The results indicated that the perceived usefulness of technology factors and perceived ease of use to technology were related to the expansion of museum visitors experience with social media applications at statistically significant level of 0.01.

引用

页码：89 / 95

页数：7

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