Institutionalizing Corporate Social Responsibility: Its Effects on Corporate Reputation, Culture, and Legitimacy in Malaysia

被引:0
|
作者
Abdullah, Zulhamri [1 ]
Aziz, Yuhanis Abdul [1 ]
机构
[1] Univ Putra Malaysia, Dept Commun, Serdang, Malaysia
关键词
Corporate social responsibility; corporate reputation; institutions;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
The purpose of this paper is to develop empirical measures of Asian corporate social responsibility based on a David's dual process model of CSR for Malaysian government linked corporations and public listed companies. A survey consisting of 285 respondents was conducted and a structural equation model was used to test the relationship between the constructs.
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页码:2301 / 2306
页数:6
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