Pet insurance - a delicate balancing act?

THE five major providers of pet insurance over the past couple of decades have recently been joined by a large number of new entrants to the marketplace. With the ever-increasing number of companies involved in pet insurance, changes are inevitable in the balance between client, veterinary surgeon and insurance company. In this article, Neat King, a member of the Veterinary Advisory Group to the insurance companies, approaches the subject of pet insurance from the point of view of both insurer and veterinary practice and explains how changes in an increasingly competitive field may affect this balance in the future.