FORMATION AND ACTIVATION OF A HEALTHY LIFESTYLE THROUGH SPORTS

The issues of globalization and the acceleration of developing scientific and technical progress, along with positive changes for humanity, have caused the emergence several problems related to ensuring a healthy lifestyle for the population, which are manifested in a decrease in physical activity, the spread of bad habits and a morbidity growth. Sport is one of the ways to solve these problematic issues. The purpose of the research is to substantiate the theoretical and applied principles of exploring sport as a component of the activation of a healthy lifestyle. The methodological base of the research consists of different methods of fundamental studies and economic analysis, namely: analysis, synthesis, comparative analysis, graphic method, generalization, and systematization. The results of the conducted research have made it possible to establish that sport is an integral component of activating a healthy lifestyle, contributing to the strengthening of immunity, ensuring the proper development of the human body and causing an increase in the rate of motor activity. The critical role of sports in the system of personality formation and socialization of individuals was revealed, as well as the main problems preventing a healthy lifestyle, namely: the COVID-19 pandemic, low level of popularization of a healthy lifestyle, low level of medical control over the health of the population, insufficient awareness of people about modern physical culture and health technologies and means of health promotion. The destructive impact of the COVID-19 pandemic and the low level of popularization of sports was proven. The main models of a healthy lifestyle were studied, including preventive, regulatory, physical, and psycho-regulatory, and a model of self-actualization and constructive thinking. The main ways of activating a healthy lifestyle have been proposed, among which a prominent place is given to sports, rational nutrition, correct daily routine and strengthening immunity.