RELATIONSHIP BETWEEN REPUTATION AND COMPETITIVENESS

Concept of corporate reputation has been known for many years. Positive reputation can bring many positive advantages for company and also countries. Positive reputation of country can attract investors, labor force, opportunities for companies and it can increase competitiveness of the country. The paper examine's how positive country reputation can influence competitiveness of the country. To confirm the relationship between reputation and competitiveness we used statistical methods bivariate correlation and Pearson correlation. The test results confirm relationship between country reputation and competitiveness. The dataset includes the Global Competitiveness Index and reputation score of the most reputable countries and it covers top 53 countries all over the world.