Risk Analyses and Strategies on Tourism Real Estate

In December 2009, General Office of the State Council of the People's Republic of China put forward that the tourism should be the strategic pillar industry of the national economy, tourism appear the new development opportunity. Moreover, because of the perennial macro-economic control, the real estate industry has begun to enter the phase of adjustment. In this context, with the improvement of people's living standard and maturity of tourism consumption concept, tourism enterprises and real estate enterprises have started to make the large-scale investment in tourism real estate. In this paper, the author firstly describes the current situation of the development in tourism real estate, and then analyzes the risk of tourism real estate, such as huge investment amount and longer investment cycle. As a rising industry, the tourism real estate has just beginning in China, the investment have some risks, such as huge investment scale and similar investment orientation, which may lead to a serious loss of investors, and hinder the development of tourism real estate. Therefore, we can clear investment orientation, control the investment scale, and following other strategies to avoid investment failure and realize the sustainable development of the tourism real estate.