Do customers care about online ethical standards? The influence of corporate social responsibility on buying decisions in Jordan

被引:0
|
作者
al Adwan, Ahmad [1 ]
Aladwan, Khaled [2 ]
Al-Adwan, Ahmad Samed [3 ]
机构
[1] Al Ahliyya Amman Univ, Fac Business, Amman 19328, Jordan
[2] Amer Univ Madaba, Fac Business & Finance, Amman, Jordan
[3] Al Ahliyya Amman Univ, Dept Informat Syst, Business Sch, Amman, Jordan
关键词
Corporate social responsibility; buying decisions; online shopping;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
The research aimed to study the influence of corporate social responsibility (CSR) on buying decisions. Additionally, the paper explored whether customers care about online buying decisions. The research used survey method and extensively relied on secondary sources. Besides a systematic sampling method was used and a population of 250 respondents selected, the structural model adopted partial least squares structural equation model and regression analysis to analyze the constructs. The findings indicated that a significant number of Jordanians prefer the implementation of online ethics. Additionally, the CSR was proved to have a positive correlation on the consumers buying decisions on online shopping. The paper assesses the consumers' buying decisions in Jordan and their rationale for online shopping. Besides, it explores the fundamental tenets of CSR on the internet purchasing in Jordan.
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页码:560 / 572
页数:13
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