Investigating the Impact of Recommendation Agents on E-commerce Ecosystem

The influence of recommendation agents on e-commerce ecosystem is profound. Technological impact of predictive intelligence could be explained more reasonably by taking a collective perspective. However, the ecosystem perspective has only served as a prologue for discussion regarding technological influence. The lack of research development associated with the technological influence on business in the ecological lens has constrained our understanding of the penetration and the role of technology in business ecosystem evolution. This paper therefore focuses on the impact of recommendation agents for online shopping environment on e-commerce ecosystem. Moreover, this paper observes and explains the phenomena that most participants in the e-commerce ecosystem are taking recommendation agents as one of the strategic technological investments towards further development as a common goal.