What Captures Gaze in Visual Design? Insights from Cognitive Psychology

被引:0
|
作者
Andersen, Emil [1 ]
Maier, A. [1 ]
机构
[1] Tech Univ Denmark, Lyngby, Denmark
来源
PROCEEDINGS OF NORDDESIGN 2016, VOL 1 | 2016年
关键词
Attention; Design; Gaze; Eye-tracking; Visual Communication; ENTIRELY IRRELEVANT DISTRACTORS; ATTENTIONAL CAPTURE; FACES; INFORMATION; LOAD; MECHANISMS; ADVANTAGE; MOVEMENT; STIMULI; SEARCH;
D O I
暂无
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
Visual information is vital for user behaviour and thus of utmost importance to design. Consequently, tracking and interpreting gaze data has been the target of increasing amounts of research in design science. This research is in part facilitated by new methods, such as eye-tracking, becoming more readily available. Visual attention is the principle mechanism that governs where we direct our gaze. Understanding the factors that influence how attention is directed is therefore necessary for understanding user intentions and gaze patterns. In this paper, we provide an overview of the characteristics and factors that have been experimentally shown to capture attention, as well as those factors that modulate the capture and direction of attention. We do so by drawing on the large body of evidence provided by cognitive psychology, as we believe this research area could potentially provide a source of untapped potential for design research and practice.
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页码:83 / 92
页数:10
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