Web home pages as advertisements

被引：93
|
作者：
Singh, SN [1 ]
Dalal, NP
机构：
[1] Univ Kansas, Southwestern Bell Chair, Lawrence, KS 66045 USA
[2] Oklahoma State Univ, Stillwater, OK 74078 USA
来源：
COMMUNICATIONS OF THE ACM | 1999年 / 42卷 / 08期
关键词：
D O I：
10.1145/310930.310978
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
Viewing an organization's home page as its most important online advertisement has profound implications for how home pages are designed, tested, and evaluated.
引用
收藏
页码：91 / 98
页数：8
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