Digital platforms as the basis of a new ecological system of socio-economic development

Development of information and communication technologies gave people an opportunity to exchange information, services, content and ideas leading to occurrence of new business-models, formation of new trends of socio-economic development of society. Innovations do not determine future, but they offer choices and formulate questions to be responded by the new generation. Challenges associated with labour productivity, economic growth and reduction of expenses correlate with unemployment, total control and deep penetration of digital technologies into everyday life of a human being. The article describes development features of digital platforms, the method of value creation of digital interaction by means of integration of clients and service providers, manufacturers and buyers of goods and also partners on ecological system by formation of network effect. Digital platforms have more reliable sources of competitive advantage that provides higher potential for future growth not of individual companies only, but of national economies as a whole.